Letterheads: how to choose your correspondence material?

In the digital age, where exchanges are mainly made via messaging services or via SMS, you always prefer written correspondence? In this case, it is necessary for you to put all the chances on your side, to please your recipients, but to please you too! In our guide, we will talk to you in a little more detail about the material you need for your correspondence. What paper do we recommend? How to choose cards and envelopes? What is the writing tool you need? Is it a good idea to buy your correspondence equipment second-hand? We will answer any questions you may have.


What are the appropriate correspondence supports for you?

To begin with, it is absolutely necessary to choose the right paper, on which you will write your letters. Of course, there are all kinds of paper in the shops, and paper mills. Not easy to choose, so here are some tips: Pattern paper: you can turn to paper like this, it’s the first question you should ask yourself. If you would like to write to someone to ask them for news, for example, or simply to share some light information, in this case, you can of course choose a pattern paper. On the other hand, it is not suitable for the announcement of bad news, for example, or for a letter of reproach.

Plain paper: as we said earlier, if you want to send a serious message, or for a more official letter, in this case, we recommend plain paper instead

Metallized paper: if you like to bring originality to your mail, and above all, if you want to please, in this case, metallized paper represents an excellent initiative. It’s true, it will bring brilliance, chic and elegance! To wish for example, it is a solution that you can consider

What weight for your paper? Here is an excellent question to ask yourself. It should not be forgotten that the thicker the paper, the better the quality. However, what you should not lose sight of is that the heavier the paper, the more expensive it will be to send. Also, it is better to choose a paper between 160 g/m2 and 200 g/m2, not too thin or too thick

Cards and envelopes: a very important choice

Cards and envelopes, here are some of the materials you most certainly enjoy. We like greeting cards, sharing them, but also birthday cards, while envelopes set the tone! They are just as important as writing paper! So how do you choose them right? That’s what we’re explaining to you:

  • How to choose the right envelope for a successful match? A little like letterhead, you have to ask yourself the following question: plain, or patterned? We give you similar advice here. If the letter you are sending is joyful, and announces good news, then opt for the patterned envelope!
  • The map: we prefer a thicker paper, 200g/m2. The choice of personalization remains yours!

Recycled paper

drawing book and painting equipment

A paper containing at least 50% fibre from printed paper waste (post-consumer) is called “recycled”. Paper waste is sometimes classified according to

  • of their origin:
    • high quality (pre-consumer) paper mill waste;
    • other high quality unprinted waste (pre-consumer);
    • printed waste, of high quality (post-consumer);
    • printed or unprinted waste of low quality (post-consumer).
  • the rate of recycled fibre:
    • the paper can come from a mixture of recycled and virgin fibres, for example: 90/10, 75/25, 60/40 or 50/50, or entirely
      from recycled fibres;
  • of the treatments undergone during recycling:
    • the paper can be de-inked or not, bleached or not, with or without chlorine

The most “ecological” paper is 100% post-consumer recycled paper, not de-inked, not bleached. It is light greyish beige in colour. However, there is a wide variety of recycled papers for all uses (envelopes, interleaves, sheets, coated paper, listing paper, photocopy paper…). Their colour can vary from dark grey, cream, light grey and snow white. There is also coloured recycled paper.

Types of paper, examples:

  • Recycled (post-consumer) paper, de-inked, but not bleached, cream-coloured.
  • Papers made of a mixture of recycled and virgin fibres. Examples: 90/10, 75/25, 60/40 or 50/50. These high quality papers, white to off-white, de-inked are often bleached (with hydrogen peroxide).


  • The integration of waste into pulp production saves wood, energy and water. The production of 100% recycled paper saves about 90% water. Each tonne of fresh cellulose paper requires up to 5000 kWh of energy; half of this is needed to produce one tonne of recycled paper.
  • With 1.2 T of used paper, we can make 1 T of recycled paper.
  • It takes 2 T of pulp to make 1 T of paper from virgin fibres. In comparison, 1 tonne of waste paper will produce 900 kg of recycled paper.
  • By recycling paper, we reduce the volume of waste sent to the landfill or incinerator. Finally, unbleached recycled paper is less tiring for the eyes than white paper.

Preconceived ideas vs. progress

  • Recycled paper suffers from its “reputation” inherited from its fluffy and absorbent predecessors. Since then, serious progress has been made: the paper is smooth, no longer linting and the use in photocopiers or printers is no longer an obstacle.
  • With the new chlorine-free manufacturing and bleaching processes, it is possible to obtain recycled and white paper. Quite presentable, therefore, for important letters.

Finally, recycling gives new life to waste paper, but it has its limits. Indeed, as recycling operations progress, the quality of the fibres decreases: the fibres are damaged and tend to shorten.

Depending on the type of paper to be made, it is estimated that the same fibre can be reused on average 2 to 5 times. It is impossible to recycle the same wood fibres indefinitely; virgin fibres must be regularly reintroduced into the production chain. The use of virgin fibres is therefore complementary to the use of recycled fibres.